Clonehenge in the Spotlight: do we indeed want to rock?

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Clonehenge still from the Facebook Super Bowl commercial

The tale we are about to tell you may sound unlikely or even fictional, but in this strange alternative universe to which we have somehow been transported it is 100% true.

In December, a few days before Christmas, I and a small cohort of the Clonehenge faithful (Simon Burrow and Paul Stoffels) were flown, all expenses paid, to L.A. and put up in a swanky Hollywood hotel for two nights. Another member of the Clonehenge: Stonehenge replicas Unleashed Facebook group , Siobhán Jess Sarrels, lived closer and was brought in by limo to meet us the next day where we were ushered into another limo and driven to the site where a set including a small Stonehenge replica had been prepared.

There we were led to a big trailer which was ours for our time there. We were visited by wardrobe and makeup people, met some of the people who had been instrumental in bringing us there, and went to the set. We ended up spending most of the day doing a shoot along with some very genial actors meant to appear to be Clonehenge group members. The main acting direction was to “look badass!” One does what one can.

What we did not know that day (it was at winter solstice, although we were led to believe that this was a coincidence) was that our shoot was to be part of a Super Bowl commercial (advert, ad, whatever word you prefer). On 02/02/2020 it aired. For a brief instant, the name Clonehenge: Stonehenge Replicas Unleashed!, some very good friends of Clonehenge, and the person typing these words—the redhead with the dark glasses*—appeared before a huge audience of American football fans. At last glance, the video of the ad on Youtube alone has had almost 22 million views. Whether they were all me watching it over and over again will remain undisclosed.

Apparently, at least judging by the soundtrack of the video, whether we at Clonehenge headquarters know it or not, we want to rock. This is new information and we are now attempting to assimilate it into our worldview. The effort is ongoing.

At any rate, the whole thing has been a glorious adventure. Not only have 200 new members joined our Facebook group, bringing us over the 500 member mark, but this along with a radio interview we did on Australian Broadcasting in Sydney on the same day the commercial aired brought this blog’s stats up to near record levels.

To be honest, we had always expected to labor over this topic in obscurity until the end of our days, so this all comes as a bit of a shock. We can only assume that having had the 15 minutes of fame granted to everyone by Andy Warhol, we will now be able to crawl back under the rock from which we briefly issued and continue searching out Stonehenges in all the places where we all, frankly, know they should not be. In that sense, come to think of it, perhaps we do want to rock.

We hope to resume our slow listing of large Stonehenge replicas worldwide in the next post. It is likely to be posted with the same grace and lightning-like speed to which readers have become accustomed.

Thank you for finding us or for sticking with us all these years. Until next time, gentle readers, happy henging!

*photoshopping suspected

Find us:
the (now famous?) Facebook group
the Twitter

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